AR – 1ip 5ervice

AR – 1ip 5ervice

my father called his wallet a billfold

simply put a portable engagement

for goods and services

our n.r.a. has a billfold too

simply put a stable lobby

for goods and services

guised as rights (by god no less)

you are folded under leather

with no haggling in the street

with no argument for debate

           you are wrong

           they are right

          — i never feared the paper tiger

                                           — until now

 

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Fontana

Making Book

I didn’t realize there was a typeface called Fontana; I just thought it was a paperback imprint of Collins’.

However here it is, and HarperCollins historical website celebrating their 200th anniversary tells us about it in these terms :

“In 1936, Collins became the first major publishing house to create its own font. The publisher hired printer and typographer Dr. Hans Mardersteig to prepare a report on the business in which he included suggestions on design. As a result, Collins had him design a typeface that would create a unique visual identity for the company.

Building on the classic fonts of eighteenth-century Glasgow publishers Robert and Andrew Foulis, Mardersteig developed Collins’s iconic typeface: Fontana. It was used by Collins for three decades before the company released rights to the font.

After Collins developed the Fontana font, more company-specific fonts followed, including Lexicon, Fedra, Nexus (designed by Martin Majoor), Fresco, and Sansa…

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