Those Kooky Romans

Cool article about ink history.  At least, some ink history.  Read the article- learning is fun! ~TH~

The Metallic Ink of Herculaneum

http://www.shadycharacters.co.uk/2016/12/metallic-ink-herculaneum/#comment-487461

 

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Fontana

Making Book

I didn’t realize there was a typeface called Fontana; I just thought it was a paperback imprint of Collins’.

However here it is, and HarperCollins historical website celebrating their 200th anniversary tells us about it in these terms :

“In 1936, Collins became the first major publishing house to create its own font. The publisher hired printer and typographer Dr. Hans Mardersteig to prepare a report on the business in which he included suggestions on design. As a result, Collins had him design a typeface that would create a unique visual identity for the company.

Building on the classic fonts of eighteenth-century Glasgow publishers Robert and Andrew Foulis, Mardersteig developed Collins’s iconic typeface: Fontana. It was used by Collins for three decades before the company released rights to the font.

After Collins developed the Fontana font, more company-specific fonts followed, including Lexicon, Fedra, Nexus (designed by Martin Majoor), Fresco, and Sansa…

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