I didn’t realize there was a typeface called Fontana; I just thought it was a paperback imprint of Collins’.
“In 1936, Collins became the first major publishing house to create its own font. The publisher hired printer and typographer Dr. Hans Mardersteig to prepare a report on the business in which he included suggestions on design. As a result, Collins had him design a typeface that would create a unique visual identity for the company.
Building on the classic fonts of eighteenth-century Glasgow publishers Robert and Andrew Foulis, Mardersteig developed Collins’s iconic typeface: Fontana. It was used by Collins for three decades before the company released rights to the font.
After Collins developed the Fontana font, more company-specific fonts followed, including Lexicon, Fedra, Nexus (designed by Martin Majoor), Fresco, and Sansa…